If there’s ever a time for Montanans to open their hearts, it’s today when we enter crunch time for the 28th Annual Guerrilla Drive.
The promotion, originally created by the legendary “Craig & Al” morning radio crew, aims to help the hungry “turkey at a time” by using a guerrilla warfare approach to ensure everyone gets a Thanksgiving meal and leftovers for several days. All proceeds go to area food banks, Darby Bread Box, Haven House in Hamilton, Pantry Partners in Stevensville, Missoula Food Bank, Mineral County Food Bank in Superior and Head Start in Missoula.
In previous years there has been a fairly constant pace of donations during ‘Turkey Week’, but this year has been hampered by high food costs, especially with most turkey retail prices not starting until Wednesday.
We need hundreds of turkeys today
As a result, the initiative falls significantly short of what is needed to reach the actual numbers needed to help customers across the various organizations. So much so that we estimate we need an additional 500 turkeys to be delivered before the Friday 5pm deadline.
However, on Thursday we saw an amazing increase in both bird donations and cash donations. At the top of the list was Reno Casino, which arrived with 100 turkeys. The Alberton Cenex station team turned up with 21 turkeys and said they were “happy holidays” wishes from their family to others in need of help.
But just as important were the individual donations where many of our friends turned up with a turkey or two or five and all helped raise the total.
Another bright spot was the above average amount of cash donations and these too are fantastic as they provide the money that allows the food banks to buy more groceries in bulk. We all accept donations of non-perishable groceries, with all donations helping support Missoula’s total in the annual Can the Cats food drive ahead of Saturday’s Brawl of the Wild.
We would also like to thank our partners at KPAX TV for helping us promote the need.
You can drop off your donations at our studios at 3250 South Reserve in the Western Montana Lighting Building until 5 p.m. this afternoon.
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